The CEO of PodcastOne, Norman Pattiz together with Tom Webster who is the vice president of the Edison Research Strategy were working on general studies concerning tests of advertisements. It was done with five prominent customer products countrywide. They announced their results and they revealed the precise constructive influence that podcast brand had on advertising.
According to the results of their research, we find the following key components: After the running of the Ad, above 60% of those that listen to Podcast talk of grocery brand. This is in the pre-study, all the way from 7% together with audiences. There was an improvement in the independent receptiveness of products from the pre-research to when the research got done. It was 47% improvement in the outcome of financial service, for the case of the car after-market products it was 37% and for a garden and grass goods it was 24%. After research, over 30% of respondents showed positive opinions about car aftermarket products, while it was down at 18% before the study. 22% of examinees claimed to have gotten almost convinced concerning the use of a garden product and lawn goods after research, but during pre-research, it was at 16%. The percentage rose by 60% from pre-research to post-research in reaction to a car promotion which was for the products of the aftermarket, while that of a particular informal restaurant rose by 76%. Learn more: http://normanpattiz.com/
This research was performed in 2016 so that PodcastOne could detect the effectiveness of podcast promotion of marketing, precisely for five countrywide products. While some brands are seeking to enhance their awareness since they are least-known, other brands have established themselves. The significant outcome from the campaign researchers is that podcast audiences were more interested in brand messages and would consider the brands.
Norman is the founder of PodcastOne, a national podcast network that is advertiser-supported. Currently, it highlights more than 300hours from unique programs per week in 200 of the favorite podcasts. Pattiz also founded the Westwood One; it later became the most critical news provider, sports and entertainment, and even in traffic programming in the entire states of America. In 2010, he created Courtside Entertainment team.
Norman Pattiz is an adviser at the University of California. Apart from that he’s chairing the Los Alamos National Laboratories and is a member of a council called the Pacific Council and the Council of Foreign Relations. He resides in Beverly Hills together with Dr. Mary Turner Pattiz, his wife.