“The woman-first swipe app has acquired some 34 million registered users and an estimated $100 million in revenue since its 2014 launch, turning Wolfe Herd into a feminist business icon.” 👏🏽 @bumble @WhitWolfeHerd https://t.co/dUmG3sKC4G
— Ellevest (@Ellevest) July 20, 2018
In March the dating app Tinder filed a lawsuit against its competitor, dating app Bumble, stating that Bumble infringed upon its copyrights by directly copying its card-swipe, mutual opt-in premise. Tinder and Bumble have been rivals even before Bumble was founded. The very personal goes back to 2012 when Whitney Wolfe, the founder of Bumble, first started to help lead Tinder. That same year she began dating Justin Mateen, one of the companies cofounders. By 2014 they had broken up. And it was not a good break-up. They two had frequent fights in the office. Read more articles about Whitney Wolfe at vanityfair.com
All this came to a head in 2014. During that year Whitney Wolfe left Tinder and then sued the two co-founders, Mateen and Sean Rad, for sexual harassment and discrimination. Whitney Wolfe stated that the two became verbally abusive, calling her a whore and often making other sexist and racist comments, emails, and text messages. In the end, the matter was settled by Tinder paying $1 million and suspending Mateen and Rad. In December of that year, Wolfe co-founded Bumble. Bumble has done so incredibly well in so short a time that in 2017 Match Group, the owner of Tinder, made to generous offers to buy out Bumble—$450 million and then over $1 billion—both of which were turned down.
In retaliation, on behalf of Match, Tinder launched this recent lawsuit. Tinder claims that Whitney Wolfe is not the only former Tinder employee to steal some of their confidential trade secrets while with them. Other former Tinder employees have been named as well. But Bumble is fighting back, countersuing Match for a frivolous lawsuit made simply for the purpose of suing them. Bumble also claims that Match sued them because they were not the only interested company out there wanting to buy Bumble. Suing Bumble and winning would effectively make it less desirable. For this, they are seeking $400 million in damages.