Luiz Carlos Trabuco on a Countdown to Hand Over Bradesco to Successor

     There is no doubt that Luiz Carlos Trabuco’s success in the banking industry leverages his influence among many Brazilian business businessmen. As Bradesco’s current CEO, Trabuco is looked to for guidance and financial directives in Brazil. Bradesco has gone back and forth between the first and second most famous Brazilian bank over the years. Bradesco invests in its business interests and, for the most part, continues to establish more agencies throughout Brazil. Luiz Carlos Trabuco has led Bradesco to its present level of success, which was only possible since he led Bradesco through its modernization phase in the 80s. Trabuco is also responsible for the success of a number of large-scale credit contracts as well as some of the most significant financial projects that continue to help develop Brazil’s infrastructure.

Trabuco’s leadership became an imperative requirement in the bank defining its core business objectives. Trabuco’s notorious prestige within the financial market a key element that enabled Bradesco to become the bank that it is today. Brazilian politicians, executives, and other significant leaders usually follow Trabuco’s financial predictions. Trabuco’s press statements also frequently become magazine as well as newspaper headlines.

Bradesco was the largest private Brazilian bank for decades until the Itaú and Unibanco merger occurred. Trabuco was certain that recovering the title from Itau-Unibanco through similar mergers or simply through acquisitions would not contribute Bradesco’s core business. Trabuco devised a Bradesco’s new strategy, which focused on improving all agencies and even to provide better services to all customers of all agencies. This strategy was projected so that Bradesco would grow organically, instead of through acquisitions or mergers, which produced improved financial results. With this, Trabuco further strengthened his reputation in the global banking community.

In a recent succession announcement, Trabuco has stated that in 2018, he will be stepping down as CEO to a successor, but for now, he will take over Lázaro de Mello Brandão’s position on the board, while he is still the presiding Bradesco CEO. Brandão’s responsibilities also included being president of the Administrative Council, which Trabuco Bradesco will be fulfilling immediately. Until Trabuco’s successor is chosen, Trabuco is using his age limit waiver since he is 66. The recently conceded waiver blocks the internal age limit rule that establishes that a CEO may not preside past the age of 65.

It is possible that Bradesco might announce its next CEO by or even before March of 2018. In this succession process, Trabuco notes that the nature of Bradesco being a complex organization with unparalleled characteristics and even different segments of the group will be a challenge for his successor to master. It is certain that dominance of Bradesco’s intrinsic characteristics will be the strongest criteria for determining the best candidate to succeed Trabuco.

Most of the media would agree that Bradesco’s current vice president of technology and current Bradesco directors such as: Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior are among the most likely candidates in the direct line-up to succeed Luiz Carlos Trabuco as the group’s new CEO.

Luiz Carlos Trabuco is married. He and his wife have 3 children. Trabuco excels in academics with his Philosophy degree from USP (Universidade de São Paulo) as well as his Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

It is unlikely that Bradesco would have survived the modernization period for banks in the1980s Luiz Carlos Trabuco as its leader. Trabuco is also to credit for Bradesco’s previously damaged media image, which Trabuco mended with his charisma and openness with the media. Trabuco also played an essential role in creating Bradesco Prime, which is dedicated to the VIP banking market.

Please see https://www.brasil247.com/pt/247/economia/321809/Trabuco-assumirá-presidência-do-conselho-do-Bradesco.htm for more.

 

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