Roberto Santiago: An Entrepreneurial Lesson against all Odds

Successful entrepreneurship cannot be easily defined in words, and it is a lot of practical knowledge, innovative thinking, right understanding about the market and the customers, adaptability to changing needs, ensuring the industry-specific requirements, and more. Learning business is also about understanding lives or learning lives of successful entrepreneurs. In that sense, Roberto Santiago, a Brazilian entrepreneur who is focused on the retail sector, is the right example to quote in the scenario. He is too special as he harvested success in a troubled water and in a highly competitive industry, which is often regarded as difficult to grab evergreen business. Santiago is the founder of Manaira Shopping, a shopping mall based in the Brazilian state of Paraíba.

 

Importantly, he established the shopping mall almost three decades back, in 1989, when shopping malls were a distant dream for Brazilian middle class. But, Santiago saw the growing financial independence of the people as an opportunity and bet on his venture with greater enthusiasm. Existing shopping malls always face threats from new malls as people in any city tends to visit new malls expecting more features, entertainment choices, fashion shops, and more. This phenomenon takes away a significant proportion of the existing players’ business. But, Santiago was very well aware of this trend, and he ensured that his mall offers the superior features and entertainment choices to the visitors.

 

For that purpose, he expanded the shopping malls multiple times with both major and minor expansion plans. Santiago gave a clear focus on providing supreme fun, shopping, and dining experience for the visitors of the mall by bringing new entertainment options, international brands, exotic restaurants, and more into the shopping mall. To add flavor to that, the Manaira Shopping offers many services ranging from attorney services to banks and police. It makes the shopping mall as an ideal destination for virtually anything for the residents of João Pessoa – the capital of Paraíba state. The shopping mall has a movie complex with 11 movie halls with Stadium system seating, modern cinematic projection technology, VIP room, and 3D room to make the movie watching experience ultimate.

 

The shopping mall also acts as a major landmark in the city for health club, events hall, children’s park, and more. The Domus Hall, which is built in the roof of the building, is a two-story multi-purpose hall with a capacity of nearly 15,000 people, including seats and standing. The hall is serving all the major event purposes of the city including exhibitions, college programs, art shows, business presentation events, and more. The fully air-conditioned hall also helped to boost the business prospects of the city greatly. Additionally, the mall has a dedicated Game Station with over 200 games, fusion bars with music, and more.

 

 

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