Nathaniel Ru is giving the world a great gift with the establishment of Sweetgreen. This is the restaurant chain that he has been able to promote as an alternative to all of the unhealthy fast food choices that are currently out there. He is building more than a novelty restaurant.
Nathaniel is actually putting himself in a position where he can change the course of the diets for Americans. He is embracing a concept that actually should have been put in place many years ago. Americans have continued to become obese over the last decade, and Nathaniel Ru can change the course of this with Sweetgreen.
He is definitely in a place to move beyond what the rest of the entrepreneurs and the business world have been doing. It takes a lot of creativity to come up with a healthy food menu that is still going to connect with the youth and young adults that have become accustomed to cheap fast food thrills.
With Sweetgreen Nathaniel has taken a chance to build a restaurant where farmers are getting involved. He wanted to have fresh produce, and he has certainly become a leader when it comes to better menu items with fresh food. This may be the sole reason that this company has been as successful as it is so far. The concept of the fresh food is something that has not been explored before. Nathaniel Ru has taken a risk to build this company up based on the connection to farmers that are in nearby areas.
People that have had a chance to experience what is offered through the Sweetgreen restaurant chain will definitely appreciate what is offered. There certainly is a lot of interest in the Sweetgreen restaurant chain, and investors are putting forth a great amount of effort to build this brand. It takes a lot of money to successfully build a better environment such as this for healthy eating, but the investors definitely see a possibility for a return on their investments. Venture capitalist can see how people are getting excited about Sweetgreen. They can see all of the hard work that Nathaniel Ru has done, and this makes it easier for them to put their money into this company. Everyone wants a chance to get in on the Sweetgreen action. Nathaniel Ru has raised 100 million in capital because of this. He changed fast food forever.
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